Repetition

The principle of repetition states that you repeat some aspect of design throughout the entire piece. 

The repetitive element may be:

• bold font
• bullet point 
• color
• design element 

1. can be the same over and over again, because this emphasizes what you want to show. 

• thick line
• spatial relationships 

Repetition=consistency 

repetition goes beyond just being naturally consistent- it is a conscious effort to unify all parts of a design. 

Purpose: to unify and add visual interest.