Mittwoch, 24. September 2008

Fonts Notes



Concordant- A concordant relationship occurs, when you only use one type family without much variety in style, size, weight. It tends to be formal and sometimes dull.
Conflicting- A conflicting relationship occurs, when typefaces that are similar in style, size and weight. The similarities are disturbing, because they are not the same ( concordant) , but neither are they different ( contrasting).
Contrasting- When you make typeface really clearly distinctly different from each other. These are visually appealing and they are exciting to look at.

 Oldstyle: 

-Diagonal Stress
-Serif
-Serifs on lowercase letters are slanted
-Moderate thick transitions in the strokes

ex. Goudy, Palantino, Times, Baskerville, Garamond


Modern:

-Vertical Stress
-Serifs on lowercase are thin and horizontal
-Radical thick/thin transition in the strokes

ex. Bodoni, Times Bold, Onyx, Fenice, Ultra, Walbaum

Slab Serif:

-Serifs on lowercase letters are horizontal and thick
-Very little or no thick transition, or contrast, in the strokes
-Vertical Stress

ex. Memphis, Clarendon, Memphis Extra Bold, New Century Schoolbook

Sans Serif:

-No serifs anywhere
-No thick/thin transitions in the strokes
-No stress because there's no thick/thin line. 

ex. Antique Olive, Formata, Folio, Franklin Gothic, Futura, Condensed, Syntax

Script:

-Arid, Cascade


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