Mittwoch, 3. September 2008

The four basic principles

CONTRAST:

Contrast is what makes the reader look at the page and it is the most important visual attraction.

REPETITION: 

It develops the organization and strengthens the unity. It is the repeating of things, such as colors shapes, fonts, sizes etc. 

ALIGNMENT:

Each element should be somewhat related to another element. This gives whatever one is doing a clean look.

PROXIMITY:

When several items are grouped together they become 1 big visual ting, instead of several small things. This gives the reader clear structure and easier understanding.

Keine Kommentare: