Contrast is what makes the reader look at the page and it is the most important visual attraction.
REPETITION:
It develops the organization and strengthens the unity. It is the repeating of things, such as colors shapes, fonts, sizes etc.
ALIGNMENT:
Each element should be somewhat related to another element. This gives whatever one is doing a clean look.
PROXIMITY:
When several items are grouped together they become 1 big visual ting, instead of several small things. This gives the reader clear structure and easier understanding.
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