Contrast

Contrast is one of the most effective ways to add visual interest to your page- a striking interest that makes the reader want to look at the page- and to create an organizational hierarchy among different elements. 

-for contrast to be effective it must be strong. 

-contrast is not reached, if things are only slightly different...in this case conflict is caused.

PRINICIPLE: if two items are not exactly the same, then make them different. Really different.

Examples of contrast:

• large type with small type
  
• old font with new style font
• thin line with thick line
• cold with a warm color
• smooth with rough texture

Purpose of Contrast- to create an interest on the page 

                                    - get better organization on the page

Contrast should never confuse the reader.