This article covers a number of things, such as; how being diverse in your identity is now the way to be "unique" and "cool" and the fact that this is getting harder as the taboos and fashions change with the time. It is saying that it is very hard to be "in", because to be in you should be unique and different, but if your too different its not good either. You would think being "in" is being pretty much like the majority of the people, but its different. This also reminds me of a T-shirt Ziv owns, which has "Its in to be out" written on it. It also talks about how nowadays people become identified by the clothes they wear. Another thing it talks about is how fast style changes and how companies have to think about newer more crazy and diverse ideas and styles, to survive as a brand. "Man needs to identify with a tribe whole stating his uniqueness." This once again shows us, how being too unique and different is not good either.
idpure- Winter 2004
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