Rational

                                Rational for Urban Love

 

Working on this advertisement for my company I learned many new things about Photoshop.  I received a great amount of help from Mark, since knows how to operate Photoshop very well. It took me a while to get an idea for a poster, in fact I have about 5 different posters that I started working on, but gave up quickly, because they simply didn’t look good. It was extremely difficult making an advertisement for my company, because the color schema, font and city I chose, was hard to put together and make it look good. It was almost impossible making a poster that had the colors bright blue and pink, the font Helvetica and was in Miami style, which means beach and city, but also art deco.  Finally I decided to take a picture of South Beach in Miami, in which there was only the beach and none of the city was visible. First I made a black and white copy of the image to use it as a mask later.  Then I changed the exposure to give the sky more “depth” which we later intensified by painting in more shadows and highlights. Then the black and white picture came into play: to have the beach look more natural after matching the images colors with the color balance tool, I was able to paint the color of the beach with a vivid light overlay with low opacity. After this I moved the text around a bit and changed the colors of it. My last problem was that my “Urban” logo didn’t fit in very well, so I put a border around it. I learned so much about Photoshop doing this advertisement. I always knew that the tools I used for this project existed, but I never understood how they were useful and how they made something look good. Now I know how to use more tools and how to use the properly.