Magazine Post Two

"The nerds are the dispossessed who will inherit the creative earth"

This article talks about a film that was showed at London Film Festival. It was called "Beautiful Losers. Its a story that talks about a group of artists, designers and film makers who worked at the Alleged  Gallery, New York. The sad part is, only 200 people showed up at the gallery in the ten years it was open. The group of artists is described as "awesomely dumb". It shows how the NY gallery looked in 1989-"like a bomb had hit it". It talks about the Lower East Side at this time and how creative it was, with its low rents, which attracted all types of artists and creative people. (designers, writers, musicians.) The artists in Beautiful Losers felt dislocated before coming to the Lower East Side and their influences for their creations came from many different places. This movie offered a kind of work that couldn't be found anywhere else. There was correlation to the other works, but yet it was different. One reason why they made the movie was because no one else was showing them the types of things they wanted to see. "If you want to see something, you make it yourself." "The nerds are the dispossessed who will inherit the creative earth"

Creative Review- October 2008

Magazine Post One

"I" is someone else

This article covers a number of things, such as; how being diverse in your identity is now the way to be "unique" and "cool" and the fact that this is getting harder as the taboos and fashions change with the time. It is saying that it is very hard to be "in", because to be in you should be unique and different, but if your too different its not good either. You would think being "in" is being pretty much like the majority of the people, but its different. This also reminds me of a T-shirt Ziv owns, which has "Its in to be out" written on it. It also talks about how nowadays people become identified by the clothes they wear. Another thing it talks about is how fast style changes and how companies have to think about newer more crazy and diverse ideas and styles, to survive as a brand. "Man needs to identify with a tribe whole stating his uniqueness." This once again shows us, how being too unique and different is not good either. 

idpure- Winter 2004

Description of Urban Love Space

The Urban Love Space is one room with a dark wooden floor, one black, one white and one pink wall. If you are outside the store you can look inside through a long rectangular window, through which you can see the whole interior of the shop. If you decide to walk inside the store, through the black door, the first thing you see is a beautiful view of Miami Beach, through a rectangular glass window. To your left you see a big shelf with some clothes in it. The shelf glows from inside, because there are pink light behind it and the wall behind the shelf is pink. The white shelf on the pink wall looks very cool. In front of you there is the counter, which is a round shape with a space inside, which also glows. On your left there is another round shape, inside it is a pink cylinder, which goes up until the ceiling. This is also a light and it changes colors, goes from pink to blue. If you turn left you see the Urban Love poster, which is on a black wall. To the right of the poster there is a cylinder shaped changing room, which hangs about 30cm over the ground. To the left of the poster there’s a white sofa, two more of those are placed by the big window, one facing the inside of the store, the other one facing the ocean.

Urban Love Space

Rational

                                Rational for Urban Love

 

Working on this advertisement for my company I learned many new things about Photoshop.  I received a great amount of help from Mark, since knows how to operate Photoshop very well. It took me a while to get an idea for a poster, in fact I have about 5 different posters that I started working on, but gave up quickly, because they simply didn’t look good. It was extremely difficult making an advertisement for my company, because the color schema, font and city I chose, was hard to put together and make it look good. It was almost impossible making a poster that had the colors bright blue and pink, the font Helvetica and was in Miami style, which means beach and city, but also art deco.  Finally I decided to take a picture of South Beach in Miami, in which there was only the beach and none of the city was visible. First I made a black and white copy of the image to use it as a mask later.  Then I changed the exposure to give the sky more “depth” which we later intensified by painting in more shadows and highlights. Then the black and white picture came into play: to have the beach look more natural after matching the images colors with the color balance tool, I was able to paint the color of the beach with a vivid light overlay with low opacity. After this I moved the text around a bit and changed the colors of it. My last problem was that my “Urban” logo didn’t fit in very well, so I put a border around it. I learned so much about Photoshop doing this advertisement. I always knew that the tools I used for this project existed, but I never understood how they were useful and how they made something look good. Now I know how to use more tools and how to use the properly.

Urban Love Advertisement

Design of the week 17

Design Your Own Coke Bottle

I found the coca-cola website well designed and pretty interesting to go on. Its very simple and clear, yet not boring. Theres not much on it, but it allows people to design a coke bottle and do unusual stuff like that.